The MSNQF project
Marketing Sectoral National Qualifications Framework
MSNQF project was funded by the European Commission within the framework of the Lifelong Learning Programme
Partners involved on the project. EMC European Marketing Confederation (BE), Le Office Wallon de la formation professionnelle et de l´Emploi (BE), Au Fil de l´Eau (FR), Commission Nationale de la Certification Professionnelle (FR), Ministère de l´Education Nationale et de la Formation Professionnelle (LU), Nederlands Instituut voor Marketing (NL), Associacao Portuguesa dos professionais de marketing (PT), Marketing and Sales Standards Setting Body (UK), Services Sector Education and Training Authority (ZA).
The MSNQF project aims at bringing an improved comparability of qualifications between those actors developing qualifications in the field of marketing and sales management and the final users ( labour market, companies and professionals), through the development of visibility, mobility and mutual trust.
How project partners got there? Project partners tested the European Qualifications Framework in the context of the relationship between national authorities, a European sectoral organization, with a special focus on employees and other professionals access to qualifications in the field of marketing and sales management, through adult learning, mainly in the field of higher education, including university education, and vocational training programmes.
Project Phases; The initial phase was a comparision of learning outcomes based on marketing qualifications. During a scond phase project partners compared existing occupational mapping. Finally,project partners built the tools for a Zone of Mutual trust.
Targeted Sector; The targeted sector is the sector of marketing and sales management. One of its specificities is to be a professional sector (transversal), and not a economic sector with restricted professional mobility to the economic sector. Most qualifications in this sector address the needs of professionals working in all economic sectors, representing a population of more than 6 million workers in Europe.
Who can benefit from the final results; From National authorities and institutions developing qualifications to training providers, including universities, students and trainees.
For a broader view about the nature and scope of the project partners, the "technical" work done and a detailed description of the "Contextualization Grid", please visit the project´s website at www.marketingleonardo.eu.